The Ultimate Guide to LinkedIn Image Sizes: Dominate the Feed Without Getting Cropped

First impressions on LinkedIn happen in milliseconds. Before a hiring manager reads your headline, a potential client reviews your case study, or a peer checks out your latest thought-leadership piece, they see your visuals.

Yet, nothing screams “amateur hour” quite like a pixelated profile banner cut off by mobile UI, or an infographic with its punchline awkwardly sliced in half. LinkedIn’s platform compresses, resizes, and crops images dynamically across desktop and mobile devices. To keep your personal brand or company page looking sharp and professional, you need to hit the exact pixel sweet spot every single time.

This complete, up-to-date guide breaks down every essential LinkedIn image size, aspect ratio, and formatting rule you need to know.

1. Profile and Personal Branding Assets

Your personal profile is your digital storefront. These foundational images set the tone before anyone even reads a word of your “About” section.

Profile Photo

• Dimensions: 400 × 400 pixels (minimum) (higher resolutions like 800×800 or 1080×1080 work great as long as they maintain a square 1:1 aspect ratio).
• Aspect Ratio: 1:1
• Max File Size: Up to 8 MB
• Formats: JPG or PNG
• Pro-Tip: LinkedIn crops your photo into a circle. Always ensure your face is dead-center and that your shoulders or hair don’t bleed too close to the corners, where they might get clipped.

Personal Background / Banner Image

• Dimensions: 1584 × 396 pixels
• Aspect Ratio: 4:1
• Max File Size: 8 MB
• Formats: JPG, PNG, or GIF
• The “Safe Zone” Trap: This is the #1 spot where creators make mistakes. On desktop and mobile, your circular profile photo overlaps the lower-left corner of your banner. Keep your name, logos, taglines, or key call-to-actions centered or pushed to the right side to avoid them being obscured.

2. Company Page Assets

Company and business pages have distinct layout dimensions that differ slightly from personal profiles.

• Company Logo: 400 × 400 pixels (Square 1:1 format).
• Company Page Cover / Banner: 1512 × 256 pixels. (Note: Older guidelines often referenced 1128 × 191, but updating to the modern 1512 × 256 specification prevents awkward scaling).
• Life Tab Hero Image: 1128 × 376 pixels for showcasing company culture.

3. Feed Post Image Sizes (Organic Content)

When posting content to the feed, your choice of aspect ratio dictates how much screen real estate you command. With over 60% of LinkedIn traffic originating from mobile devices, optimizing for vertical space is a game-changer.

| Post Format | Dimensions | Aspect Ratio | Best Used For |
| :— | :— | :— | :— |
| Landscape | 1200 × 627 px | 1.91:1 | Link shares, external blog previews, wide announcements |
| Square | 1080 × 1080 px | 1:1 | Standard quote cards, product shots, clean infographics |
| Portrait | 1080 × 1350 px | 4:5 | Mobile-first content, deep storytelling, high-engagement graphics |

• Why Portrait Wins: While landscape posts leave a lot of empty whitespace on smartphone screens, a 1080 × 1350 px portrait image stretches nicely down the mobile feed, capturing more attention and forcing users to slow down as they scroll. Avoid going taller than 4:5, or LinkedIn will automatically crop your image.

4. Carousels, Documents, and Articles

Static images aren’t the only way to capture attention. Multi-page documents and slide decks drive massive engagement on the platform.

• Carousel / Document Slides (PDFs & PPTs):
  • Dimensions: 1080 × 1080 px (Square) or 1080 × 1350 px (Portrait).
  • Max File Size: 10 MB per document/slide deck. Keep fonts large and readable (at least 24pt–32pt) so they don’t look muddy on small screens.
• Article Feature Images:
  • Dimensions: 1200 × 644 pixels. This image acts as the header banner when you publish long-form LinkedIn Articles.

5. Video Specifications

Video content continues to expand across professional feeds. If you are uploading motion media, stick to these parameters to prevent compression artifacts:

• Landscape Video: 1920 × 1080 pixels (16:9 aspect ratio)
• Square Video: 1080 × 1080 pixels (1:1 aspect ratio)
• Vertical Video: 1080 × 1920 pixels (9:16 aspect ratio)
• Specs: MP4 format, up to 5 GB maximum, and lengths anywhere from 3 seconds up to 15 minutes. Always bake captions into your videos—the vast majority of users watch content on mute while browsing at work or on the go.

Quick Checklist for Sharp, Crisp LinkedIn Visuals

1. Export in sRGB: Always save your graphics in the sRGB color profile to ensure colors render accurately across monitors and mobile displays.
2. Choose the Right Format: Use JPEG for standard photographic images to keep file sizes manageable. Use PNG for graphics, charts, or text-heavy logos that require crisp lines without compression artifacts.
3. Double-Check Mobile View: Before finalizing a banner or a major post, preview how it looks on your smartphone. Making adjustments for mobile safe zones separates amateur profiles from elite creators.