LinkedIn Image Sizes: The Complete Guide

The Ultimate Guide to LinkedIn Image Sizes

First impressions on LinkedIn happen in milliseconds. Long before someone reads your headline or pores over your work experience, their eyes process your visual presentation. A crisp, perfectly proportioned profile picture signals competence and attention to detail, while a pixelated banner or a text-heavy graphic cut off at the edges can make even the most impressive resume look amateurish.

Because LinkedIn resizes and compresses images differently across desktop monitors, tablets, and mobile phones, hitting the exact pixel dimensions is non-negotiable.

Quick Reference: The Master LinkedIn Image Cheat Sheet

| Asset Type | Optimal Dimensions | Aspect Ratio | Format |
| :— | :— | :— | :— |
| Personal Profile Photo | $400 times 400$ px | 1:1 (Circular crop) | JPG, PNG |
| Personal Banner (Cover) | $1584 times 396$ px | 4:1 | JPG, PNG, GIF |
| Company Logo | $400 times 400$ px | 1:1 | JPG, PNG |
| Company Page Banner | $1128 times 191$ px | ~5.9:1 | JPG, PNG |
| Feed Post (Landscape) | $1200 times 627$ px | 1.91:1 | JPG, PNG, WebP |
| Feed Post (Square) | $1080 times 1080$ px | 1:1 | JPG, PNG, WebP |
| Feed Post (Portrait) | $1080 times 1350$ px | 4:5 | JPG, PNG, WebP |
| Carousel / Document Slide| $1080 times 1080$ px | 1:1 | PDF, PPTX |

1. Personal Profile Elements

Your profile is your digital storefront. Getting these two core assets right ensures you project a polished, authoritative image.

• Profile Photo ($400 times 400$ px minimum): LinkedIn forces your square photo into a circular frame. Always keep your face tightly centered, leaving a small margin around your head and shoulders so your ears or hair don’t get clipped. Shoot for a high-resolution file (up to 8 MB) so it looks sharp on Retina and high-density mobile screens.
• Profile Banner ($1584 times 396$ px): This wide space at the top of your profile uses a strict 4:1 aspect ratio. Crucial design warning: Your circular profile photo overlaps the bottom-left corner of your banner. Keep all critical text, logos, or visual accents shifted toward the middle or right side of the banner to prevent them from being obscured.

2. Company Page Visuals

If you manage a brand, startup, or organization page, the layout shifts slightly compared to personal profiles.

• Company Logo ($400 times 400$ px): While a $300 times 300$ px image is technically accepted, scaling up to $400 times 400$ px ensures crisp rendering in search results, mobile notifications, and follower lists.
• Company Cover Banner ($1128 times 191$ px): Unlike personal banners, company banners are much slimmer. Avoid complex, multi-layered graphics; stick to clean background branding, a tagline, or a subtle texture that scales cleanly across mobile viewports.

3. Feed Post Image Sizes (Maximizing Engagement)

With over half of LinkedIn traffic coming from mobile devices, how your post image occupies vertical screen space directly dictates your engagement rates.

• Landscape ($1200 times 627$ px): Ideal for link previews and external blog shares. Because it is wide and short, it tends to take up minimal feed space on phones, making it less effective for pure organic reach.
• Square ($1080 times 1080$ px): The ultimate “safe” format. Square graphics look balanced, render reliably across desktop and mobile, and give you plenty of room for data charts, quote cards, and announcements.
• Portrait ($1080 times 1350$ px): The growth hacker’s choice. Operating at a 4:5 aspect ratio, portrait images stretch vertically down mobile feeds, forcing users to slow their scroll. If you want maximum visibility for infographics, case studies, or thought-leadership slides, this is the format to use.

Pro-Tips for Flawless Uploads

1. Stick to PNG for Graphics, JPEG for Photos: Use PNG if your image contains text, UI mockups, or vector graphics to prevent text blurring. Use high-quality JPEG for photography to keep file sizes manageable.
2. Mind the File Size Caps: Most single images max out smoothly around 5 MB to 8 MB. If an upload fails or gets heavily compressed by LinkedIn’s backend, run it through a compressor tool first.
3. Always Preview on Mobile: Before hitting publish on a major post or rolling out a new profile design, pull up LinkedIn on your smartphone. What looks spacious on a 27-inch desktop monitor can easily become cramped or cropped on a handheld screen.